Some of the most relaxing times in a student’s life are when they are done with their exam. After our exams, putting in so much effort and hard work, we could now find some time for ourselves to enjoy. So, few years back during my MBA days my friends and I were making plans toContinue reading “Marketing is an opportunity, not an entitlement!”
whether you are an entrepreneur with a fascinating idea that you want to execute or an old company that is looking at redoing their brand with innovative new ideas and products, marketing should be as important as the invention. Innovative marketing ensures that your product is not a flop and that you get your required revenue without wasting resources. It not only will make you and your team happy but will allow you to open a whole new world of exploration and expertise and therefore, success.
Christmas is all about the special feeling, and brands must now venture away from the traditional sales and discount offers. The emotional quotient demands to be catered to, and brands can implement the unique Christmas marketing ideas.
Do you know the best part? Christmas is all about the happy feel!
Market User Experience Over User Technology Work from home has been such a fun yet educational experience for me. Each day, I see people post videos and DIY tutorials on their social media handles of what they have been up to at home. It’s refreshing as well as intriguing. So, I decided to make timeContinue reading “Market User Experience Over User Technology”
Values and views are often directly proportional. If you focus on inculcating a value-based message in your marketing campaigns, there’s no way that the right people will not come to it. Yes, it may not be immediate, but it is most likely to yield positive results. When I asked my mother for her views on this topic, she quickly identified Surf Excel’s campaign, Daag Achhe Hai.
Marketing in education focuses on everyday aspects of life and aims to make the viewer a more mentally evolved human. It does not focus on running after money- it focuses on running after excellence. It’s like that smile of a child packaged with sunshine and rainbows.
The Multiple Facets of Creative Leadership It was a hot summer afternoon, and I was sitting in the second row in class. I don’t even remember what my Physics teacher was rambling because I was bored out of mind. I’d tried every hack to make the clock tick faster- looked outside the window, day-dreamed, doodled,Continue reading “Creative Leadership”
“What the f..!” The first time I said this, I remember how my mother had reprimanded me. She looked at me like I’d just left the refrigerator door open after drinking water. (Every desi household knows what I am referring to). Moving to today’s date, the F of Marketing plays a pivotal role in decidingContinue reading “The F of Marketing- It’s not what you think!”
I was around five years old, and I remember it was an art and craft class in my LKG. Sitting in the striped dress and red apron there, I had three rolls of play-dough right in front of me. Our teacher instructed us that we were free to create whatever we wanted. While some continuedContinue reading “Everyone Is Born Creative But We Forget To Pursue It”
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