Blog

Why Does Great Innovation Need Great Marketing?

whether you are an entrepreneur with a fascinating idea that you want to execute or an old company that is looking at redoing their brand with innovative new ideas and products, marketing should be as important as the invention. Innovative marketing ensures that your product is not a flop and that you get your required revenue without wasting resources. It not only will make you and your team happy but will allow you to open a whole new world of exploration and expertise and therefore, success.

5 Creative Ways of Marketing during Christmas

Christmas is all about the special feeling, and brands must now venture away from the traditional sales and discount offers. The emotional quotient demands to be catered to, and brands can implement the unique Christmas marketing ideas.

Do you know the best part? Christmas is all about the happy feel!

Values vs. Views

Values and views are often directly proportional. If you focus on inculcating a value-based message in your marketing campaigns, there’s no way that the right people will not come to it. Yes, it may not be immediate, but it is most likely to yield positive results. When I asked my mother for her views on this topic, she quickly identified Surf Excel’s campaign, Daag Achhe Hai.

#StopFittingIn Says Modern Marketing in Education

Marketing in education focuses on everyday aspects of life and aims to make the viewer a more mentally evolved human. It does not focus on running after money- it focuses on running after excellence. It’s like that smile of a child packaged with sunshine and rainbows.

Creativity and Marketing are #SoulMates

If Shakespeare could wrap the same old lovers’ death, Romeo and Juliet love story, and market it for centuries, then I must say that creativity and marketing are the new-age #soulmates- they’d die without one another

Creative Leadership

The Multiple Facets of Creative Leadership It was a hot summer afternoon, and I was sitting in the second row in class. I don’t even remember what my Physics teacher was rambling because I was bored out of mind. I’d tried every hack to make the clock tick faster- looked outside the window, day-dreamed, doodled,Continue reading “Creative Leadership”

Loading…

Something went wrong. Please refresh the page and/or try again.


Follow My Blog

Get new content delivered directly to your inbox.

%d bloggers like this: