Marketing is an opportunity, not an entitlement!

Some of the most relaxing times in a student’s life are when they are done with their exam. After our exams, putting in so much effort and hard work, we could now find some time for ourselves to enjoy. So, few years back during my MBA days my friends and I were making plans toContinue reading “Marketing is an opportunity, not an entitlement!”

Why Does Great Innovation Need Great Marketing?

whether you are an entrepreneur with a fascinating idea that you want to execute or an old company that is looking at redoing their brand with innovative new ideas and products, marketing should be as important as the invention. Innovative marketing ensures that your product is not a flop and that you get your required revenue without wasting resources. It not only will make you and your team happy but will allow you to open a whole new world of exploration and expertise and therefore, success.

Market User Experience Over User Technology

Market User Experience Over User Technology Work from home has been such a fun yet educational experience for me. Each day, I see people post videos and DIY tutorials on their social media handles of what they have been up to at home. It’s refreshing as well as intriguing. So, I decided to make timeContinue reading “Market User Experience Over User Technology”

Values vs. Views

Values and views are often directly proportional. If you focus on inculcating a value-based message in your marketing campaigns, there’s no way that the right people will not come to it. Yes, it may not be immediate, but it is most likely to yield positive results. When I asked my mother for her views on this topic, she quickly identified Surf Excel’s campaign, Daag Achhe Hai.

#StopFittingIn Says Modern Marketing in Education

Marketing in education focuses on everyday aspects of life and aims to make the viewer a more mentally evolved human. It does not focus on running after money- it focuses on running after excellence. It’s like that smile of a child packaged with sunshine and rainbows.

Everyone Is Born Creative But We Forget To Pursue It

I was around five years old, and I remember it was an art and craft class in my LKG. Sitting in the striped dress and red apron there, I had three rolls of play-dough right in front of me. Our teacher instructed us that we were free to create whatever we wanted. While some continuedContinue reading “Everyone Is Born Creative But We Forget To Pursue It”

Customer retention – The Emotional Quotient (EQ) Process

The world through my eyes- A Marketer’s Perspective Presently, all of us are in the midst of a situation that no one had ever thought of. What earlier existed only as the theme for a science fiction movie or we viewed in shows like Chernobyl, has now become a reality.  As a marketing professional, IContinue reading “Customer retention – The Emotional Quotient (EQ) Process”

Brand Marketing during Unprecedented Times- By Priyanka Gosain

As a marketing professional, there couldn’t be a worse time than all businesses shutting shop within a day and a pandemic threatening human life and the world as we know it. I just finished a long conversation with a friend discussing the marketing possibilities for a brand during the current lockdown. What started as aContinue reading “Brand Marketing during Unprecedented Times- By Priyanka Gosain”