Why Does Great Innovation Need Great Marketing?

whether you are an entrepreneur with a fascinating idea that you want to execute or an old company that is looking at redoing their brand with innovative new ideas and products, marketing should be as important as the invention. Innovative marketing ensures that your product is not a flop and that you get your required revenue without wasting resources. It not only will make you and your team happy but will allow you to open a whole new world of exploration and expertise and therefore, success.